Chattanooga Company Big Rig Partners Pitches QR-Code Trailer Ads as Monthly Income for Carriers
A Chattanooga, Tennessee, company wants to turn the back of a trailer into a billboard that pays the trucking company that owns it.
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The pitch
The Chattanooga Times Free Press profiled Big Rig Partners, a Chattanooga-based company whose founder believes ads on trucks can help offset carriers' costs at a time of high fuel prices, insurance rates and repair bills.
According to the company's website, a business buys an ad campaign and Big Rig Partners finds trucking companies that already run the routes the advertiser wants to reach. The ad, with a large QR code, is printed and installed on those trailers, starting with the rear doors. A QR code is a square pattern that a phone camera can scan to open a web page.
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Every sticker carries the same line: "Scan only when parked. Never scan while driving." The company says each scan is tracked and reported by lane and market.
The website describes one 36 by 54 inch decal per rear door and a 24-inch square QR plate it says can be read from about 25 feet away. Each campaign gets its own short web link, so an advertiser can change the offer without printing a new sticker, the company says.
What carriers are told
For carriers, the company says trailers already travel, so the space can bring in monthly income that helps offset fuel costs, whether a carrier runs one truck or a large fleet. It says it handles the advertiser, the design and the installation, and that the carrier's name, USDOT number and required safety markings stay in place.
The company does not publish its rates. Its website says pricing depends on budget, market and number of trucks. These are company claims, and the Times Free Press story did not report how many carriers have signed on.
To see how extra income per truck could change the math, try the owner-operator profit calculator.
A question for readers
Would an ad from a local pizza shop or car dealer on the trailer doors be worth it if the check was right?
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Sources
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